Ingredient Check: So What Is Blue Majik Anyway?

Every once in awhile, a particular ingredient (edible or otherwise) gets a ton of press and starts appearing in everything from drinks to lotions. Why? Is it all hype, or are there any real benefits? If there are benefits, what’s the best way for you to incorporate this new ingredient into your already-crowded life? We do the research so you don’t have to, because we’re good at reading between the lines. Welcome to Ingredient Check! 

WHAT IS IT?

This blue-green algae isn’t what covered the backwater lakes and ponds of your youth: Blue Majik is a proprietary (hence the bizarre spelling) extract of Arthrospira Platensis, or good old spirulina.

WHY ARE PEOPLE TALKING ABOUT IT?

It’s a hot new thing in drinkable beauty, appearing on the menu at Juice Generation and over at Moon Juice (yep). Plus, it’s blue, so it looks good on Instagram (coincidence? We think not).

DO YOU NEED IT? WHY?

Spirulina is known for its anti-inflammatory benefits, serious antioxidant power, and for boosting antibodies. This article, published in June 2016, gives an overview of these benefits. Blue Majik is essentially phycocyanin, which before this was primarily used simply as food coloring. That’s right—blue gum, ice cream, and some cosmetics use phycocyanin simply as a dye, known as Lina Blue. Of course, there are no studies on Blue Majik, but if you believe what they say about spirulina, you’ll be into Blue Majik (or you’ll just keep eating spirulina).

HOW TO GET IT.

It’s a proprietary extract, so E3 Live owns the rights to this particular extract of spirulina. You can buy it from them in pill and powder form, or you can find it at Juice Generation inside their Holy Water, build a 6-pack for $58. Or you can head over to Moon Juice and find it in their Blue Adaptogen Protein Powder, $35.

READ MORE

Our whole team spent a week with each of Moon Juice’s dusts: read about it—it’s funny. Plus, we love investigating ingredients. In our latest, we go deep—very deep—into collagen, learning how collagen how supplements do (or don’t) work.

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