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The biggest-ever Indie Beauty Expo is back in New York.
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Indie Beauty Expo Does It Again

Published:

July 18, 2016

Prepare yourselves,Ā east coast beauty junkies! After a successful Indie Beauty Expo event in Los Angeles this past May (a mere eight months after the first-ever iBE here in New York), the massive display of independent beauty brandsĀ returns home to New York City onĀ August 24 and 25 with so many beauty, wellness and lifestyle goodiesĀ itā€™ll make even the most jaded New YorkerĀ leave with a sack full of serums.

Bigger, Better, AndĀ This Timeā€”It’s International

iBE was created to showcase, promote and celebrate independent beauty brands, and it seems a lot of people want in on the party. In just one year, iBE has added its second location in Los Angeles (a third location will be added in 2017) and extended the event from one to two days. The number of brands participating has more than doubled as well. This August, 150 brands (and counting) will take over New York City’s 30,000 square foot Met Pavilion, including an eclectic roster of independent brands from around the globe. Alongside homegrown favorites like Ursa Major and Emmaus will be featured brands from Austria, Australia, South Africa, Singapore, and beyond. For many of these companies, iBE is their first chance to get their products in the hands of stateside buyers, press and consumers.

Learning Curve

The explosive growth of iBE can be attributed in part to the responsiveness of its team, led by co-founders Nader Naeymi-Rad and NYC facialist (and founder of her own eponymous skincare line) Jillian Wright. Jillian is also on the Charlotte’s Book advisory board. Each event is used as a learning experience, informing and improving the next. ā€œIn L.A., we realized that the exhibitors were too busy at their booths during the expo to participate in panel discussions, so for NYC weā€™ve added a ā€˜Day Zeroā€™, featuring educational panel discussions exclusively for exhibiting brands.ā€ says Wright.

Shop Till You Drop

Not an exhibitor? Donā€™t worry. Wright and team have something very special in store for all you beauty and wellness obsessed consumers, too.

iBE has always paid special attention to indie beauty consumers, providing them with the opportunity to shop the brands they love, as well as discover new brands to covet. OnĀ August 24 fromĀ 4:00pm – 8:00pm, the Indie Beauty Bazaar will take placeā€”iBEā€™s not-to-be-missed beauty/lifestyle/wellness shopping soiree. Attendees can peruse one of the largest selections of face oils ever amassed under one roof as they enjoy a DJ, drinks, product discounts, a disco ball and flower wall (no need for Snapchat filters on your selfies tonight), a CAP Beauty Elixir Bar, panel discussions led by beauty & wellness industry leaders and much more. If youā€™re imagining some poorly lit trade show or frenzied sample sale in a bland white room, think again. iBE can be counted on to create a breathtaking event, and the Indie Beauty Bazaar promises to be a killer party: complete with serums, sheet masks and small batch soaps.

The Future of Indie Beauty

Just as indie beauty brands around the globe evolve and mature, so too will Indie Beauty Expo. Speaking to Wright about iBEā€™s future, you canā€™t help but get excited with her. ā€œIt has become so much more than the individual events,ā€ says Wright. ā€œItā€™s a growing community of like-minded individuals and companies facilitating education, supporting growth, creating partnerships and more.ā€

Tickets & Codes

General admission for the Bazaar is $30, or $25 with the Charlotteā€™s Book discount codeā€”the VIP ticket is only $75 (usually $99). Our discountĀ alsoĀ gets you preferred entrance, a drink ticket and a VIP gift bag fullĀ of products from the 140 exhibiting brands.

Our exclusive code isĀ CHARLOTTE4SHOPINDIE. To purchase a ticket, click here. The Shop Indie Bazaar is open to the public 4:00pm – 8:00pm on August 24.

READĀ MORE

For a taste of the magic, check out last year’s featured vendors at iBE.
Love Jillian Wright? So do we.

FIND BEAUTY AND WELLNESS EXPERTS

LearnĀ more about Jillian Wright Skincare here in New York. Read clientĀ reviews, book appointments, and get expert advice.Ā Only the best cosmetic doctors, skincare gurus, nutritionists, fitness and wellness professionals make it into our book.

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