Actress and bourgeoisie lifestyle-guru Gwyneth Paltrow announced she’s leaving Goop, saying during a speech at Chicago’s Sage Summer Summit: “My dream is that one day no one would remember that I have anything to do with it.”
Page Six, Elle and others are claiming the move is another ‘conscious uncoupling’ (the nausea-inducing phrase Gwyneth used after her separation from Chris Martin of Coldplay)—a phrase that might have contributed to Gwyneth being named “Most Hated Celebrity” a few years ago.
That status might also be the reason behind the separation: “Its scalability is limited if I connect to it,” she says. “I always think, ‘How can I grow the brand? How can I separate myself from the brand?'”
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