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The Secret To Youthful Skin Might Just Be In Savannah, Georgia


April 13, 2017

While many anti-aging skin care lines boast a cocktail of antioxidants promising to rejuvenate skin and minimize the appearance of fine lines, the truth is that antioxidants alone are not enough. I’m not knocking antioxidants—they’re an important part of a well-rounded skincare regimen. However, while they help stabilize already sustained skin damage borne of braving the elements and pollution, they have a minimal affect on building and strengthening the production of collagen, elastin and hyaluronic acid. In other words, they don’t do much in the way of actually turning back the hands of time.

Savannah, Georgia?

As we age, our skin’s ability to produce collagen, elastin and hyaluronic acid wanes. We see the visible signs of this in the form of wrinkles, fine lines, irregular pigmentation and sagging skin. So what’s a girl to do? The reality of the situation is that every 365 1/4 days, our skin, along with the rest of our body, ages another year. Enter Sapelo Skin Care Spring Tide Serum. My mother discovered this skincare line (literally as it was launching) two years ago in Savannah, Georgia.

At first, I wouldn’t even look at it. “Savannah, Georgia?” I said. “You’ve got to be kidding me.” I’m a serious skincare snob and, with few exceptions, won’t let anything near my face that is not from Europe or Asia. A month later, I had lunch with my mom, who was then 66, and noticed a significant change in her skin. It looked really taught and radiant, like she had just been in a microcurrent facial. I mentioned that her skin looked great and she said, “It’s Sapelo. I’ve been using it for a month now and can’t believe the results.” I couldn’t either. I had never seen results like this from a topical skin care range.

Naturally, I had to learn more. This silky serum combines the power of nature with science to visibly reduce wrinkles and fine lines by retraining signals in the skin to manufacture increased collagen and elastin. Spring Tide Serum is the latest addition to this all natural anti-aging line.

Sapelo Spring Tide Serum From Georgia


Similar to the other products in the range, the science is rooted in its Southern heritage. Founders Cindy Edwards and Stephanie Duttenhaver explained: “In Savannah, the Southern spring tide signals the season of rebirth and renewal. This nourishing surge tide coincides with a full moon, flooding the wetlands of Savannah with nutrients to last the year through.” This sounds like exactly what my skin needs!

In addition to high concentrations of a potent cocktail of proteins, peptides, amino acids, active Omega 3 fatty acids, vitamins A and E, as well as selenium, magnesium, copper and zinc, the fourth ingredient in the formula is 5% unfertilized, organic Norwegian Salmon Roe Extract.

The science of salmon roe

If you think about the purpose of roe, it is to provide all the nutrition that a zygote needs to become a baby fish—right? Molecules that stimulate growth are concentrated in the egg. Similarly, this extract stimulates growth in the dermis boosting the skin’s ability to build collagen, elastin and hyaluronic acid.

Why is this so important? The skin’s capacity to produce these vital anti-aging proteins and acids begins to diminish at the age 25, and by the time our 80th birthday rolls around, our skin has lost 32% of its ability to carry out these cellular activities. So even if you are 25 and still look twelve, listen up! The earlier you start taking care of your skin, the better positioned it will be to age beautifully. The best part is that there is real science to back this up.

The highly-concentrated extract that Sapelo uses is taken from the unfertilized salmon roe by an all-natural organic solvent which stabilizes this extraordinary biologic activity. The effectiveness has been proven in a Phase 3 Randomized Clinical Trial (The gold standard of scientific proof of principle—we are talking the very same standard that is used to test prescription drugs) to dramatically increase collagen and elastin, reduce fine lines and wrinkles and minimize redness and irritation. Results can begin to be seen in as little as two weeks and have proven to transform skin in eight weeks.

A serum with multiple applications

The serum can be used as a stand-alone product at night or as part of a bedtime skin care regimen prior to applying face cream. I have been using it morning and night as the second step in a cleanse, treatment, moisturize regimen. It is so gentle, you can even work it around the eye area.

It is an excellent, non-abrasive alternative to undergoing a chemical peel, microdermabrasion or laser treatment. These procedures burn and damage the skin in order to initiate repair whereas this serum works to naturally repair the dermis without harming it.

Spring Tide Serum is also prescribed as an ideal post-procedure treatment product. It is extremely gentle and can be applied to nourish and protect your skin as it undergoes the healing process.

Image of Savanah Georgia via Sapelo Skincare


We’re also curious about this intense Icelandic serum made of genetically modified barley.
You can learn even more about salmon roe here.


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