The Beauty Of The Housecall
Holiday season is in full swing, and managing to squeeze in a blowout or professional makeup job before heading to your next holiday party is probably a pipe dream—unless you download the GlamSquad app. It’s similar to the can’t-live-without food delivery app Seamless, but delivering beauty services directly to your front door, including hairstyling, makeup and, coming soon, manicures.
Skeptic? Don’t worry that you’ll be assigned a rookie or cookie-cutter hairstylist or makeup artist. Similar to how Charlotte’s Book vets every cosmetic dermatologist, nutritionist and other wellness experts listed in The Book, GlamSquad stands by the quality of their experts. “We scrutinize and train every stylist. It’s important that all of our makeup artists have great experience and can create looks that have more of an editorial feel, rather than an overdone department store makeover,” says Kelli J. Bartlett, Director of Makeup Artistry.
This January, GlamSquad will celebrate its one year anniversary, and they’ve made some impressive headway so far. “We covered over 700 appointments in New York City last week,” says Creative Director Giovanni Vaccaro. GlamSquad is also available in Los Angeles and, as a teaser to their upcoming Miami launch, they sent a special convoy to Art Basel. “There was a high demand for our VIP service, which is when a makeup artist and hairstylist work on you at the same time,” he explains.
Charlotte’s Book founder Robin Shobin recently received the VIP treatment from Giovanni and Kelly. “I always say that having great skin is more important than wearing makeup, but that doesn’t mean that I don’t wear any makeup—I just want it to enhance my skin. I also like very natural looking hair. I have the same look day and night—healthy waves and a natural glow,” says Robin. Her GlamSquad VIP service didn’t disappoint.
Kelli used Artis makeup brushes that have extra soft fiber bristles nestled in a contoured pad that seamlessly blends foundation, concealer and blush in to your skin, creating a very natural finish. They’re so great, we included them in our holiday guide guide.
To create a naturally glowing look, Kelli used the following: Charlotte Tilbury Wonder Glow, $52, which is a cross between an anti-aging treatment and an illuminating tinted moisturizer that gives your skin an instant “spotlight” effect. It contains collagen-boosting peptides and patented wrinkle-preventing ingredients as well as light-reflecting microsphere that blur wrinkles and boost luminosity. “For best results, give your face a good facial massage when you apply it. Pinch your cheekbones and tap around your eyes to boost lymphatic drainage and circulation,” she says. Next, Kelli used MAC Face and Body Foundation, $27, to even out Robin’s skintone and Maybelline Dream Lumi Touch Highlighting Concealer in Nude, $8, to brighten her eyes. For a natural lip look, she used MAC Pro Longwear Lip Liner in Staunchly Stylish, $20, topped with Lancôme Lip Lover in Noisette (314), $23.
To create Robin’s natural waves, Giovanni first gave her just-washed hair a power blowdry to get all the moisture out and smooth frizz. (When you book a GlamSquad hair service, he recommends that you wash your hair just before your stylist is confirmed to arrive.) Next, Giovanni used a one-inch curling iron to create beautiful waves. “Always wrap each section of hair around the curling so that it turns away from your face, and don’t wrap it all the way up to the roots so it doesn’t look too curly,” he says. “After releasing each section, tug on the ends to loosen up the wave,” he adds.
Giovanni’s must-haves for creating romantic waves: Kérastase Elixir Ultime, $56, to use before and after styling to soften hair and boost shine, and Kérastase VIP Dry Volumizing and Texturizing Spray, $37, to add volume and texture of dry, styled hair.
To celebrate the one year anniversary of GlamSquad and the launch of Charlotte’s Book, we’ll be partnering together for some exciting New York City events starting in early 2015. Be sure to sign up for our newsletter to stay in the loop.
PHOTO: Little Wolf Collective