Linda Evangelista Named Creative Director & New Face Of Erasa — Botox In A Jar
Linda Evangelista once said that she and fellow supermodel Christy Turlington didn’t “wake up for less than $10,000 a day.” Now that she’s the new Creative Director, Vice President, and face of Erasa XEP-30—a cream that claims to replace Botox, launched over a year ago by the former chief scientist at Estée Lauder, Jules Zecchino—we wonder how much she’s making?
That figure isn’t public, of course, but Evangelista, now 51, a self-proclaimed beauty junkie who’s been the confident, alluring face of high-end brands from L’Oréal Paris to Dolce Gabbana, does intend to boost overall sales for the company: from a current revenue reported at $2 million, she plans to reach $7 million by 2017.
The plan? First, to expand the line, and second, to expand the market. Erasa currently sells their only product, Erasa XEP-30 Extreme Line Lifting and Rejuvenation Concentrate ($160), on their site and on Amazon; Evangelista plans to develop a moisturizer and build in sales at specialty retailers.
We were actually one of the first websites to review and report on Erasa at its launch. The botox-replacing cream was created by Skyler Brand Ventures, an investment fund and skincare incubator founded by ex-Wall Streeters and the aforementioned Jules Zecchino. Zecchino created Erasa’s magic ingredient, a patented neuropeptide that mimics the paralyzing effect of snail venom—specifically from the Australian cone snail. (For more on snail venom, read this.) It promises to smooth out fine lines and also tackle melasma, which Evangelista has reportedly experienced.
Evangelista told Elle, “I know what doesn’t work. I realized there was wasted time and wasted money involved in my skin care regimen.”
Her facialist, Charlotte’s Book contributor Georgia Louise, was the first to give her the product—apparently, after using Erasa, her dark circles disappeared, her pores got smaller, and (yes) her wrinkles smoothed.
According to the New York Post, Evangelista said: “Endorsing Erasa will be so easy and fun for me because it’s the first time I’ve believed in a product.” She continued, “I realized that I didn’t have Botox this year.”
We’re not quite sure that’s true—Evangelista is open about her Botox use, telling Elle recently:
“Am I against Botox? No! It’s good! I came out [saying I use it] against a lot of people’s wishes. My mom got mad when I said I used Botox, and I think it was in the late ’90s. I was just being honest. So many celebrities won’t say that they use Botox. They also say they don’t diet and that they don’t exercise.”
At Charlotte’s Book, we’re all for whatever works, so we’ll be keeping an eye out for whatever Evangelista develops over at Erasa.
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