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Holly Thaggard of Supergoop! Shares her Beauty File With Charlotte's Book

Holly Thaggard of Supergoop! Shares Her Beauty File:


February 4, 2017

My Beauty File is an on-going series where we figure out what the most timeless, put-together and coolest ladies are doing—what their days look like, what they can’t live without—in hopes that we might learn a thing or two. Beauty Files are a quick and easy cheat-sheet on how these incredible ladies are becoming their best selves.

She runs the company that protects you from your greatest enemy—the sun! Holly Thaggard, Founder and CEO of Supergoop! takes suncare seriously: her bestie was diagnosed with melanoma nearly a decade ago, and ever since Holly’s been fighting against skin cancer, the most common cancer in the U.S. Supergoop! makes the lightest, easiest-to-use SPF line ever, so we were curious: how does the CEO take care of her skin? Well—there’s some SPF involved. For the rest of Holly Thaggard’s Beauty File, read on.

Morning Skincare:

Because hydration and SPF are key to beautiful skin, my routine each morning starts with 48 ounces of ice water sometime before, during and after my morning workout. I cleanse with SkinCeuticals Foaming Cleanser or SkinCeuticals Gentle Cleanser. After toweling off in the shower I lock in the moisture with our SPF 50 Sun-Defying Sunscreen Oil and then, in the winter when my skin can be particularly dry, I layer our Supergoop! SPF 40 Body Butter.

For my face, I keep it pretty simple. Our City Sunscreen Serum SPF 30 is my supertasker—it hydrates, treats and protects all in one easy, lightweight swoop. I follow this with our CC Cream to even skin tone and treat any inflammation that causes the uneven skin tone. I follow this with a very quick Dior mascara, Nars shadow, liner + highlighter and Chanel lipstick and then set everything with a few quick mists of Supergoop! Defense Refresh Setting Mist SPF 50. I know, the amount of SPF I apply everyday is completely overboard but I believe you can never have too much prevention!

Morning Breakfast:

Because I travel so much, I have several types of mornings. When at home, I pop a handful of blueberries and raspberries while I’m getting dressed and take a to-go low fat cottage cheese or Greek yogurt with Stevia to the office to enjoy with my crushed iced coffee during my first conference call.

When working from our NY office, my mornings usually start with an early morning breakfast meeting. My go-to order is smoked salmon, sliced tomatoes and a dry multi-grain toast. Weekends, of course, are my favorite! My son loves to cook so he usually whips up French toast and powdered sugar or avocado toast and salmon. We spend weekend mornings together as a family, and I try to make them last as long as possible. We pile up in bed together reading and just lounging around until finally my husband pushes us all to get up and get going with our weekend!

Night Skincare:

For the evening, I’m all about following a ritual. I slow down quite a bit and enjoy the process of getting ready for bed.  I remove makeup with a combo of Fresh Soy Cleanser and Klorane eye makeup remover and I love Shiseido cotton squares.  I gift them to everyone I know. I light a Nest grapefruit candle and use Epsom salts in my bath. Afterwards, I apply with my hands the Caudalie Night Detox oil. I’ve become completely addicted to the calming and beautiful scent.


Daily I take 2,000 mg of vitamin D (no surprise, right?!), a B-complex supplement and a food-based multi-vitamin along with a handful of fresh raspberries and blackberries.


When traveling, I’m loyal to SoulCycle and when I’m home I usually take my industry news to the elliptical and do a plank routine that I kind of created, or I fit in a few cycles of the 7 minute app in a row.  I love time in the gym as that is when my best ideas start to flow.


I couldn’t live without the wunderlist app on my iPhone.  My husband and I share this and create lists for everything under the sun.

At work, Slack really helps me organize the Supergoop! internal brand conversations and it keeps my inbox focused on external communications. While it’s hard, I try to save texting for friends and family.


I’m a big fan of the Living Proof masks and leave-in conditioner; Klorane Dry Shampoo when I’m in a hurry; and the Oribe purple shampoo and conditioner for blonde hair. My hair is fine, so I don’t layer too many products once I’m out of the shower. I’m dying to try the new Dyson SuperSonic Hair Dryer. It’s on my Christmas list.

Dermatologist Or Facialist:

I have two dermatologists, one for my skin check which I take seriously twice a year and the other for talking retinol and facial cleansings. Dr. Allison Stocker is my dermatologist. And I see Dr. Vivian Bucay specifically for skin checks. Dr. Bucay is a dear friend and a melanoma survivor herself. It’s surprising to me how very few people even have a dermatologist.  The skin is our body’s largest organ so we need some expertise here!


In late 2015 I had a very small blood vessel in my brain hemorrhage—it was not fun. While I feel incredibly blessed to learn that this doesn’t happen twice in a lifetime (believe me, I’ve googled the heck out of it!), it definitely changed the way I think about wellness and stress.

Taking time for weekly massages, meditation and family traditions is super important to me now as these things make me happy. When I’m happy I’m not only a better mom and wife but I find making decisions easier and I sleep better. There are studies now too to support that meditation and massage deliver on cardiovascular benefits and they can slow down aging. No matter where I am traveling, I carve out this time for me to relax, breathe and be thankful. And I don’t feel guilty about it for one single second.

My Best Piece of Beauty Advice:

SPF, everywhere and everyday—apply and reapply.

My Best Piece of Life Advice:

1. There is not only one right way to do things. Often many different paths can lead to success.

2. Let go of your failures, but learn from them. What is most important is your next move.

3. Find your passion. Find something that you would happily devote 24 hours a day to whether you are paid or not paid. Then never stop putting one foot in front of the other.

Biggest Beauty Myth:

Dermatologists recommend at least an SPF of 30 for everyday exposure, a 50 when you are at the beach or doing an outdoor activity—higher is no more effective—in fact, it can make people forget the most important thing, which is to reapply! This is why, at Supergoop!, we take seriously formulating sun protection with unique textures that feel amazing and luxurious on the skin. If they don’t feel beautiful, consumers won’t apply and reapply frequently.

My Charlotte:

I’ve been fortunate to have so many inspirational women in my life that have all helped me grow in different ways. My mother always believed in taking personal time to nurture her own work passion while remaining the center of our family and I am still so inspired by her.

I also pull so much inspiration from other brand founders.  I’ve never been able to enjoy reading fiction and even from a young age I soaked up every word of the entrepreneurial books at Barnes & Noble.  It’s comforting to put in perspective the struggles every founder goes through when building a brand and/or a company.


We have Beauty Files on all the most important #girlbosses—including Mckenzie Raley of Land of Women, Esthetician Gina Marí, and April Gargiulo of Vinter’s Daughter


 Read client reviews, book appointments, and get expert advice. Only the best cosmetic doctors, skincare gurus, nutritionists, fitness and wellness professionals make it into our book.

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