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Are Health Coaches The New Shrinks?
Nutrition + Diet

Are Health Coaches The New Shrinks?


October 2, 2018

Weekly visits with a shrink used to be the popular strategy for getting a grip on your life. But these days, as the mind-body connection resonates more and more, health coaches are becoming the ally du jour for overhauling your body, your health, and your life.

In addition to being trained in health behavior change, health coaches have backgrounds in various wellness practices—from nutrition and yoga to weight loss and meditation. And they’re popping up everywhere, from local spas to doctor’s offices.

What exactly is a health coach?

“A health coach is a new type of health professional who acts as the bridge between the medical recommendations that someone has received from a doctor or nutritionist and what’s actually necessary to make that happen,” explains Dr. Shelley Wroth. She’s a physician and integrative health coach who teaches at Duke’s Integrative Health Coaching program.

“Like a therapist, a health coach will work with you as a partner,” Dr. Wroth explains. “What’s different is that health coaches will focus on helping you take stock of all the aspects of your wellbeing and develop a map of where you are now and where you want to be. We acknowledge the role of health in our lives as the foundation of a happy, full, interesting life.”

Rooted in Change

Health coaching has come into popularity in the past few years, and Dr. Wroth believes it’s naturally grown out of cognitive behavioral therapy and life coaching. All of these disciplines have one goal: to effect positive behavioral change.

But change is hard, something that health coaches know all too well. That’s one reason New Year’s resolutions usually fall by the wayside by the end of January. But health coaches take that into account, helping you plan for setbacks and figure out how to overcome them.

“A health coach will do more than just help you identify the bad habits you need to shift,” Dr. Wroth says. “We’ll help you create a plan that’s customized to your own health, life, and personal values. And along the way, we’ll help you get to the bottom of what’s really going on if you get stuck.”

Changes That Stick

“Making the changes necessary to support your health can be challenging, but making them last can be even more difficult,” adds Laura Kraber. She’s one of the health coaches that work with integrative physician Dr. Frank Lipman at his Eleven Eleven Wellness Center. Dr. Lipman prescribes a variety of treatments for his patients, including dietary changes, stress management techniques, and physical therapy.

“A health coach can help you deal with quality-of-life issues such as weight loss and stress management techniques to help you reach your goals. This in-depth support has empowered many of Dr. Lipman’s patients to make lasting changes,” Laura tells us. If you’re trying to lose weight, for example, a health coach will help you design a personalized plan. “Not one that focuses on calories, but one that helps you eat more nutrient-dense and less inflammatory foods,” Laura says.

Whether your reason for speaking with a health coach is to find relief with a disorder or illness or to improve your overall quality of life (by improving stress management, for example), your coach’s primary goal is to help you make positive changes stick.

How to pick a health coach:

There are no national standards or licensing for health coaches—yet. That means that right now, there are no guidelines on how much training (or what kind of training) a health coach needs to have. “It’s somewhat like the Wild West out there right now,” Dr. Wroth admits. But she does mention that there’s currently a team of experts working to create appropriate standards.

Until those standards are in place, look for a health coach affiliated with a top doctor like Dr. Lipman. Or seek out a coach certified by a top program like Duke, the Maryland University of Integrative Health (which offers a Masters in Health and Wellness Coaching), or the University of Minnesota, which has a Master’s-level Integrative Health and Wellbeing Coaching program.

What to expect:

While in-person training with a health coach can be helpful—particularly for the first get-to-know-each-other visit—meetings don’t need to be face-to-face. “Both in-person and long-distance training have been shown in research to be equally effective,” Dr. Wroth says. “Many health coaches work by telephone or Skype.”

As for the sessions, they’ll be tailored to your own needs and schedule. Sessions range in price depending on where you go: Eleven Eleven Wellness charges $150 for a 50-minute session and $750 for six visits or calls. Dr. Wroth recommends at least a 12-week commitment. She suggests weekly or biweekly sessions at the start, followed by month-to-month renewals. That gives you the opportunity to learn from your coach, take action, and ensure you stick to it.

The bottom line, according to Dr. Wroth: “Medicine has to evolve. We’ve got to become more efficient at helping people and meeting their needs for all aspects of their health. This is where—and how—health coaches can help. Success in one area of someone’s life will have ripple effects in another.”

When it comes to getting your New Year’s resolutions to stick, a health coach just may be the most effective way to ensure you stay on track—for the long haul.

This article was originally published in January 2015.

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