This past month, one of my girl crushes, Bobbi Brown, launched a new âno makeupâ makeup line. It’s called Jones Road. “No makeupâ makeup is music to my ears. Donât we all hate looking like we are wearing makeup? Donât we all yearn for the fresh dewy âno makeupâ look? But the work involved for âno makeupâ makeup is actually quite a bit of makeup? And quite a bit of time and makeup artist skill? Itâs not a skill set I possess. I try hard, but itâs the products in my hands that are the true tools needed to achieve this. Enter makeup artist Bobbi Brown. She knows what she is doing.
I grew up using Bobbi Brown products. I remember walking by the Bobbi Brown makeup counter with my mom when I was a teenager. Bobbiâs dazzling black packaging screaming âBOBBI BROWN.â It looked cool and chic and minimal. It not only looked cool. It was in tones that matched your skin and your lips. And I needed it.
Bobbi launched her namesake brand in 1991, I was 13 years old. Just when I started to pay attention to makeup brands.
By the time I got into highschool, Bobbi Brown was everywhere. It was in my momâs makeup bag, and it was soon a staple in my own makeup bag. In my 20s, her foundation sticks were the only makeup I owned.
And now her new makeup line, Jones Road, will be just that. The only thing in my makeup bag. My teeny, tiny makeup bag. Itâs funny how when I was younger, I had a giant âcaboodleâ if you will (please tell me you remember those!). But as I get older, I truly value the âheroâ product. The âheroâ product that really works that is. That makes my life easier and makes me look better. A lot from a makeup line I know. But I think Jones Road does just that. Thanks Bobbi. You made my morning better!
I feel like Bobbi is my makeup spirit animal. Itâs like she knew I was in need of a âno makeupâ makeup filled with skin nourishing goodness.
Jones Road is a super clean and super effective line for people that donât like to wear makeup and donât like a bunch of clutter and nonsense. In other words, itâs perfect for me.
My favorites from the line?
Itâs awesome. The name says it all. And honestly the description on the Jones Road website is perfectly accurate, âa wash of soft focus moisture to perfect and enhance skin.â
Itâs a lightweight sheer-ish balm that I use as a bronzer, blush pick me up. I use my fingers and just dab it on my cheeks. It is made with Jojoba Oil, Argan Oil and a whole bunch of other skin friendly natural oils.

There are a million lip glosses, yes. And I am always searching for another one, arenât you? This gloss is not sticky or heavy. Itâs also a perfect level of shiny. Itâs made with Shea Butter and Peppermint Oil, so its antibacterial and moisturizing. Brilliant Bobbi. I like the âoriginalâ color, or should I say no color.

Looking for more fun reads? Bobbi is a contributor to Charlotte’s Book. You can read her notes to her younger self. I am also a #justbobbi contributor with my amazing “Girlfriend’s Guide” aka my “GG” series. You can read my GG to healthy cocktails, my GG to losing my COVID weight, and my GG to Ulthera.
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