Meet All The Middle Aged Women Who Don't Exist

They're all gorgeous. They're all "57." And they're all selling you NMN

About two months ago, I started following Isabelle Santos, she goes by @IsabelleSantos55 on Instagram. She is also on Facebook. She has a cool 133,000 Instagram followers and another 55,000 on Facebook. Familiar names started popping up in her likes and followers. Chelsea Handler liked this post. Menopause expert Tamsen Fadal follows her. Board-certified plastic surgeon Dr. Berry Fairchild is in the mix.

I remember thinking, "Well...if all these smart, credible people are in her orbit, and her glow-up is this insane, I need to know what she's doing." Because Isabelle looked ridiculously good for a 57-year-old woman. It was exactly the kind of transformation Instagram knows women our age can't stop staring at.

Then there’s the backstory. Isabelle was apparently married to an “asshole” and a “cheater.” She uses these words often to describe her ex-husband. I can relate. The details are never really explained, but the implication is clear: the divorce set her free, she found herself again, lost 80 pounds, and never looked back. Now she is hot as f*ck.

She’s half French, half Filipino, and lives somewhere in Los Angeles. Over the last two years she’s supposedly lost 80 pounds, developed abs, acquired the jawline of a Marvel superhero, and somehow ended up with better skin than I had at 37. The woman appears to be aging in reverse.

She’s the exact age, the exact look, and the exact backstory the algorithm knows will stop a midlife woman mid-scroll. Then again, Isabelle is so gorgeous she could probably stop anyone.

Naturally, I wanted to know her secret.

And according to Isabelle, the secret isn't surgery. It isn't HRT. It isn't a GLP-1. It's NMN, magnesium, and a probiotic. Conveniently linked in her Glow Up Guide and, of course, on Amazon.

The Catch Is…Isabelle Isn’t Real

Like nearly every successful influencer, Isabelle has mastered the algorithm. Almost every Reel goes viral. Some have hundreds of comments. Others have thousands. Most of them have hundreds of thousands of views. Which, as it turns out, isn’t an accident, it’s by design.

And somehow, Instagram doesn't think it's important to tell you that Isabelle isn't actually a real person.

I commented "GLOW," "REVERSE," and whatever other incantation the algorithm demanded so I could get her "routine." It turned out to be little more than a link to Pure Health Max NMN on Amazon. I'm intentionally not linking it here because they've already had enough of my clicks.

I tried contacting Isabelle through Instagram, Facebook, and email. Every reply was automated. Which, in hindsight, makes perfect sense. It’s hard to get a personal response from someone who doesn’t exist.

Thousands of women are taking anti-aging and weight-loss advice from a fictional woman who will never wrinkle, gain weight, or go through menopause. We've reached the point where the beauty standard isn't even human anymore.

There are many Isabelles… just as gorgeous and all selling Amazon NMN

There is also Jennifer Carter, known as JenniferWellnessLife, she is a 52 single mom looking hot as well. Like Isabelle, Jennifer has a dramatic weight-loss transformation, incredible skin, endless energy, and a glow-up that’s almost suspiciously perfect.

Unfortunately, Isabelle isn't unique. She's part of an entire army of AI wellness women in their 50s and 60s. I found at least 12 in my feed. But maybe there are others in their 20s and 30s and I am just not being served their content? Am I being targeted by these particular AI influencers?

Jennifer is even more impressive than Isabelle….I think we have the same weight vest in the photo below? She is also not real.

Jennifer, again, is created to look exactly like the dream, but not possible, goal, of a 50 something woman. She is fit and toned, chiseled but natural. She looks her age but her skin is perfect and her cheekbones and jawline are impossibly tight.

So now, we are are no longer comparing ourselves to another woman. We are comparing ourselves to software.

These women all use similar language and poses, “no ice baths, no crazy detoxes, SPF, 10,000 steps a day “ and all it takes is these magic supplements. Duh silly middle aged women! I can’t believe I spent all that money and got a facelift or do silly things like detoxes and juice cleanses to help slim down, I just should have taken an NMN supplement and a probiotic! It’s that simple!

I have to admit that I was fooled by these videos. I couldn’t tell they were AI until a fitness influencer that I follow called one of them out. And once I saw it, I could not unsee it. Now I see them everywhere. Tons of Amazon AI supplement influencers.

I immediately thought to myself:

Does Chelsea Handler know?

Does Tammy or Dr. Fairchild?

Were they fooled as well?

I don’t understand how this kind of advertising is legal. When I see these accounts I report them to instagram. They never get taken down.

Where do we draw the line on “fake”?

When I first started to notice these accounts I was outraged. I thought, this has to be illegal. This is even worse than Demi Moore lying to all of us about her facelift.

But then I stopped and asked myself a question: Is this really any different from what we’ve already accepted?

Social media has been slowly blurring the line between reality and fiction for years. First it was airbrushing. Then Facetune. Then beauty filters. Then four-ring-light setups that erase every pore, wrinkle, and skin texture before a video is even uploaded.

Fitness influencers with fake abs. Fake butts. Business coaches claiming they’re making seven figures. People renting private jets, Bentleys, and luxury hotel suites just long enough to film a Reel that suggests it’s their everyday life when in fact they are actually staying at a cheaper hotel down the street. I see these shenanigans all the time.

We’re already swimming in manufactured reality. So is an AI woman really where we draw the line? I don’t know the answer. But it upsets me.

Am I only more upset about this because I genuinely believed Isabelle was a real person?

This isn’t just aspirational marketing. It’s manufactured identity. Isabelle is not a woman with great genes. She is not a woman with incredible discipline. She is not a woman at all. She is a carefully engineered marketing avatar, designed to trigger the exact insecurities women in their fifties are already struggling with...then conveniently offer the solution.

That’s not influencer marketing. That’s a grift.

What NMN Is And What It Isn’t

If you are striving for an Isabelle Santos level glow up, I implore you that this doesn’t come from a slate of Amazon products.

The level of glow up at age 57 certainly doesn’t come from simply taking NMN, some berberine, and a probiotic. And yet everyone from Kim Kardashian to Hailey Bieber seems determined to convince us that NMN is the missing piece of our lives.

After being repeatedly dragged through this AI Hot Woman supplement funnel, I found myself thinking, “Wait...should I be taking NMN?” Even after discovering that Isabelle and all her fake friends were AI…

That’s the power of seeing the same “57-year-old woman” with perfect skin and abs 400 times in your Instagram feed. Instagram gaslit me so hard I nearly bought the supplement anyway.

A quick Google search springs up this AI answer to me; “NAD+ levels decline significantly during middle age, contributing to lower energy levels and a slower metabolism.” NMN is a precursor molecule; your body uses it as a building block to synthesize NAD+.”

But guess what…this is actually NOT true.

Before I let Instagram and ChatGPT convince me to add NMN to my shopping cart, I decided to ask someone who actually knows what she’s talking about: I reached out to Dana James, MS, CNS, CDN, who specializes in women’s health, beauty, and aging.

If you don't already follow Dana, you should. She's one of the few people in the longevity space who consistently separates science from marketing.

Dana says, “NMN is being marketed to women much like Viagra was to men in the 1990s: one pill for youth and vitality. It’s seductive. It’s inaccurate.”

“NMN or NR supplements and NAD+ shots rely on the premise that NAD+ declines with age, but that isn’t true. A 2026 Nature Metabolism paper found whole-blood NAD+ doesn’t decline with age, which matters since oral NMN mainly raises NAD+ in the blood. Clinically, I see NAD+ depletion tied to chronic inflammation and oxidative stress more than age alone.”

”That said, NAD+ biology is tissue-specific. In skin, UV damage depletes NAD+, compromising DNA repair. That’s where topical NAD+ makes more sense than oral. I like Young Goose’s Daily Cream with NAD+, and use it myself.”

The key takeaway here is beware what you see on instagram and listen to really, educated, accredited experts. Dana adds, “I rarely recommend oral NMN, but there are a few exceptions, and it’s part of a much more complex mitochondrial restoration strategy.”

I kept this post free because everyone deserves to know these AI beauty scams exist. If you enjoyed it, I'd love for you to join the hundreds of other women who are paid subscribers to Charlotte's Book. That's where I share the deep dives, investigative rabbit holes, facelift diaries, product reviews, and all the chronic transparency you've come to expect.