Cheryl Yannotti Foland is the founder of lilah b., a minimalistic beauty brand known for its signature pebble compacts (so chic) and collection of multi-purpose makeup products like their beloved lip & cheek duos and highlight/bronzer duo. Following a move from Manhattan to California, Cheryl adopted a more simple lifestyle and created lilah b. to encourage women to declutter, simplify their beauty routines, and achieve effortless beauty with fewer products. In her Beauty File, Cheryl reveals how she embodies the same "less is more" philosophy in her day-to-day life, including her no-fuss skincare routine and her stance on facial oils.